Search Engine Optimisation (SEO): is a term that encompasses the on-site
and off-site actions you can take to get search
engines to 1) list your web site 2) display your
web site in the list of results in response to a
search for the keywords or phrases that relates
to the product, service or information you are
trying to promote 3) rank your web site higher
in the list of search results and thereby
attract more people to your web site............................................................more
on Search Engine Optimisation.
Pay Per Click Advertising (PPC): is an online advertising model that
allows you to pay (per click) for traffic from
search engines. There are now many forms of PPC
advertising including
Google Adwords,
Facebook Advertising,
Yahoo
Search Marketing and
Bing
Search Advertising.................................................................................................more
on
Pay Per Click Advertising.
social media
Facebook,
Twitter,
LinkedIn, and other
social
bookmarking sites are some of the
most popular places for people to hang out
online at the
moment. They can be a great place to find new
customer leads and inbound traffic for your web
site.............................................more
on
Social Media Marketing.
Auctions & classifieds
eBay, Amazon, Craigslist and other auction and
classified web sites can be a fantastic source
of online traffic for your web site..................................................more
on
Auctions & Classifieds Marketing.
marketing strategies & TOOLS
Keyword Research: One of the fundamental building blocks of
a successful web site and search engine traffic campaign. Keyword research can
show you which words and phrases to optimise for to get the targeted traffic you
are seeking to build your web site.....................more on
Keyword Research.
Link Building: One of the key measures that search engines
use to work out where your web site listing appears in search results for a
particular keyword search is the 'popularity' of your web site as measured by
the number (and quality) of inbound links pointing to your web site. So having
an effective strategy in place to build the number of appropriate and relevant
links to your web site can pay off in lead referrals from search
engines.............................................................more
on Link Building.
Article Marketing: Writing articles, blogging and content
for other web sites can be a really effective way of building the number of high
value inbound links to your own web site and also help to build your personal
brand and online reputation..........................................................more
on Article Marketing
Niche Micro Web Sites: Building web sites with a specific
niche content can be an effective longer term strategy in generating leads for a
specific product or aspect of your service. Combined with a smart sales
conversion process, such as a free ebook, and a series of auto-responder
messages you can develop a strong source of leads for your
business...............more on
Niche Micro Web Sites.
Auto-responders: Traditionally you would target your
marketing toward action orientated keywords to ensure high conversion to sale
rates, but with a tool such as an auto-responder you can broaden your marketing
to incorporate cold and warm leads and let a series of automatically delivered
messages warm up your lead until they are ready to make a purchase.....more on
Auto-Responders.
Free eBook Downloads: When you are targeting an audience
beyond the traditional 'hot' lead a really great strategy to achieve the minimum
aim of capturing contact information is to offer a free ebook download in
exchange for a name and email address. This works best when the ebook is
targeted to the information relevant to your product or service. To convert the
lead to a sale requires a series of follow up communications
.........................................................................more on
free eBook downloads.
