Link Building

see also: Keyword Research, Niche Micro Web Sites Social Book Marking, Article Marketing, Social Media Marketing

Popularity aids Search Engine Ranking
One for the measures that search engines use to work out where your web site listing appears in search results for a particular keyword search is the 'popularity' of your web site. One of the ways that is measured is the number (and quality) of inbound links pointing to your web site. So having a strategy in place to build the number of links to your site can pay off in referrals from search engines.

How to Build Links
There are many ways to build the number of links to your web site including social bookmarking, article marketing, blog posting, text listings in directories and developing niche web sites. Adequately briefed, an outsourced team of virtual assistants with experience in building backlinks can get this job done for you. 

What Backlink Strategy Works Best?
The aim of the link building strategy is to increase search engine referrals by building both the quality and quantity of links to your web site. It also needs to work in unison with the search optimisation work you do on your web site for the target keywords you are seeking inbound traffic from.

Some tips that will give your strategy an edge:
- Don't forget internal links
- Where possible anchor the keywords in the link text
- Competitors web site listings can show you where to get back links from

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