Yahoo Search Advertising

see also: Facebook Advertising, Google Adwords, Bing Search Marketing

Yahoo Search Marketing is one of the leading pay per click advertising program on the internet. Originally one of the first pay per action platforms (Goto, then Overture) it comes with years of testing and improvements. The strong network that are ads are displayed on lends itself to good lead to sale conversion rates. If you developed a Google Adwords campaign and you are looking to expand your PPC marketing or are looking for a platform to begin your PPC campaign the Yahoo Search Marketing is a great option.

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